About | Hobolite

CREATED

for artists
by artists

Backed by AEC Lighting Solutions, a company with over 20 years of experience in creating high-quality LED lighting. Our mission at Hobolite is to create lighting that is as functional as it is beautiful.
Our lights are not simply tools, but an expression of the artists who use them.

Strong R&D Capabilities

Excellent quality control and diversified global sales channels, the company’s business covers more than 150 countries and regions, and the products have served more than five million people worldwide.

Artistic Thinking Into Industrial Design

We have advocated for global environmental protection and insisted on creating products conducive to environmental protection and humanistic feelings. With that, AEC extends its enthusiasm for innovation into the world of content creation, photography and videography with the introduction of Hobolite.

“What makes photography a strange invention
is that its primary raw materials are light and time.”

–John Berger

Designed for the artist on the go, the lights are crafted to work together as a cohesive smart system to reduce the burden of packing multiple tools and attachments when life, art, and work take you out of the studio

HOBOLITE IS THE BRAINCHILD OF AEC, WHICH HAS BEEN COMMITTED TO DEVELOPING PORTABLE LED LIGHTS AND OTHER PRODUCTIVITY TOOLS THROUGH INNOVATION SINCE 2000

LEADER BIOGRAPHIES

HELENA
BIAN

CEO + Founder

An artist, engineer and product designer at her core, Helena Bian took over Hobolite’s parent company AEC in 2009. Under her leadership and guidance, the company has grown to become an internationally successful LED lighting company. She’s on a mission to ensure that lights are not only functional but beautiful as well.

MIKE
MICELI

VP, Hobolite US

Michael Miceli is a videographer and photographer with a passion for creating visual content. As an artist, he was drawn to the classical styling of the Hobolite and joined the company in 2022 to lead the development of the US business. With a passion for injecting fun and personality into his projects, he personifies the brand in everything he does.

Danielle
HICKs

VP of Marketing

Danielle Hicks is a marketer who specializes in brand building and storytelling. After working with Mike on various projects over the years, she was brought on to lead the marketing efforts for the US. Her vision and ingenuity are a great match for Mike’s creativity, and together they create a dynamic duo that brings fun and energy to the Hobolite brand.

Strong R&D Capabilities

Artistic Thinking Into Industrial Design

“What makes photography a strange invention is that its primary raw materials are light and time.”

HOBOLITE IS THE BRAINCHILD OF AEC, WHICH HAS BEEN COMMITTED TO DEVELOPING PORTABLE LED LIGHTS AND OTHER PRODUCTIVITY TOOLS THROUGH INNOVATION SINCE 2000​