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CREATED

FOR ARTISTS BY ARTISTS

Backed by AEC Lighting Solutions, a company with over 20 years of experience in creating high-quality LED lighting. Our mission is to create lighting that is as functional as it is beautiful. Our lights are not simply tools, but an expression of the artists who use them.

STRONG R&D CAPABILITIES

Excellent quality control and diversified global sales channels, the company’s business covers more than 150 countries and regions, and the products have served more than 12 million people worldwide.

ARTISTIC THINKING INTO INDUSTRIAL DESIGN

We have advocated for global environmental protection and insisted on creating products conducive to environmental protection and humanistic feelings. With that, AEC extends its enthusiasm for innovation into the world of content creation, photography and videography with the introduction of Hobolite.

STRONG R&D CAPABILITIES

Excellent quality control and diversified global sales channels, the company’s business covers more than 150 countries and regions, and the products have served more than 12 million people worldwide.

ARTISTIC THINKING INTO INDUSTRIAL DESIGN

We have advocated for global environmental protection and insisted on creating products conducive to environmental protection and humanistic feelings. With that, AEC extends its enthusiasm for innovation into the world of content creation, photography and videography with the introduction of Hobolite.

WHAT MAKES PHOTOGRAPHY A STRANGE INVENTION
IS THAT ITS PRIMARY RAW MATERIALS ARE LIGHT AND TIME.

John Berger

Designed for the artist on the go, the lights are crafted to work together as a cohesive smart system to reduce the burden of packing multiple tools and attachments when life, art, and work take you out of the studio

HOBOLITE IS THE BRAINCHILD OF AEC, WHICH HAS BEEN COMMITTED TO DEVELOPING PORTABLE LED LIGHTS AND OTHER PRODUCTIVITY TOOLS THROUGH INNOVATION SINCE 2000​

LEAD BIOGRAPHIES

HELENA BIAN

CEO + FOUNDER | An artist, engineer and product Designer at her core, Helena Bian took over Hobolite’s parent company AEC in 2009. Under her leadership and guidance, the company has grown to become an internationally successful LED lighting company. She’s on a mission to ensure that lights are not only functional but beautiful as well.

ROLAND WOLFF

GENERAL MANAGER, HOBOLITE US | Wolff will lead Hobolite under a strategic vision and innovative approach by overseeing all aspects of the business, including product management, operations, sales, and marketing. Wolff is a well-respected and innovative leader within the photography industry, combined with his extensive background from 10 different roles in 4 different countries, positions Roland Wolff as a dynamic and visionary leader in the industry.

KIRAN KARNANI

VP OF MARKETING, HOBOLITE US | Kiran Karnani is a marketing leader with expertise in the premium and luxury lifestyle sector.  She pioneered critical initiatives for Leica’s North American market, including the Leica Women Foto Project Award. She is an active member of Chief, a private organization for women executives. Kiran prioritizes leadership guided by compassion, authenticity, and integrity for tangible results in brand visibility, sales and community engagement.

BRYAN COVARRUBIAS

NATIONAL SALES DIRECTOR, HOBOLITE US | Bryan Covarrubias, our 19-year photo and cinema veteran, excels in sales and mentoring. An avid LA sports fan and proud family man, he adores his wife and three kids. A camera nerd at heart, Bryan revels in exploring the latest industry tools and feels at home in any camera store.

MICHAEL MICELI

PRODUCT SPECIALIST, HOBOLITE US | Michael Miceli is a videographer and photographer with a passion for creating visual content. As an artist, he was drawn to the classical styling of the Hobolite and joined the company in 2022 to lead product innovation and development. With a passion for injecting fun and personality into his projects, he personifies the brand in everything he does.

KEVIN FREY

MARKETING MANAGER, HOBOLITE US | Kevin Frey has a rich tapestry of skills ranging from video production to digital marketing. Infused with the energy of Los Angeles' entertainment world and the precision of autonomous technology, He is always on the lookout for fresh ways to connect with and inspire our global community. As the Marketing Manager, he seamlessly blends his vast expertise to elevate the Hobolite brand, ensuring it resonates with audiences worldwide.

ROSE YU

VP OF MARKETING, HOBOLITE CHINA | Rose Yu is a digital marketing expert with a strong background in corporate leadership. She earned her degree from the CEIBS Global and has held executive positions at Danone Group, a highly successful Fortune 500 company. Rose has an impressive decade-long track record of entrepreneurial experience and also completed six world's major marathons.

ALLEN ZHANG

VP CIO, HOBOLITE CHINA | Allen Zhang, a successful engineer, earned his degree from the prestigious China Europe International Business School. He has held various high-level positions such as CIO and CTO in prominent companies including Greenland Group, Ping An Group, and Lenovo Research Institute.