Backed by AEC Lighting Solutions, a company with over 20 years of experience in creating high-quality LED lighting. Our mission is to create lighting that is as functional as it is beautiful. Our lights are not simply tools, but an expression of the artists who use them.
“WHAT MAKES PHOTOGRAPHY A STRANGE INVENTION
IS THAT ITS PRIMARY RAW MATERIALS ARE LIGHT AND TIME.
”
IS THAT ITS PRIMARY RAW MATERIALS ARE LIGHT AND TIME.
Designed for the artist on the go, the lights are crafted to work together as a cohesive smart system to reduce the burden of packing multiple tools and attachments when life, art, and work take you out of the studio
HOBOLITE IS THE BRAINCHILD OF AEC, WHICH HAS BEEN COMMITTED TO DEVELOPING PORTABLE LED LIGHTS AND OTHER PRODUCTIVITY TOOLS THROUGH INNOVATION SINCE 2000
LEAD BIOGRAPHIES
HELENA BIAN
CEO + FOUNDER | An artist, engineer and product Designer at her core, Helena Bian took over Hobolite’s parent company AEC in 2009. Under her leadership and guidance, the company has grown to become an internationally successful LED lighting company. She’s on a mission to ensure that lights are not only functional but beautiful as well.
DANIELLE HICKS
VP OF MARKETING | Danielle Hicks is a marketer with over a decade of experience specializing in brand building and storytelling. After working with Mike on various projects over the years, she was brought on to lead the marketing efforts for the US. Her vision and ingenuity are a great match for Mike’s creativity, and together they create a dynamic duo that brings fun and energy to the Hobolite brand.
MICHAEL MICELI
PRODUCT SPECIALIST, HOBOLITE US | Michael Miceli is a videographer and photographer with a passion for creating visual content. As an artist, he was drawn to the classical styling of the Hobolite and joined the company in 2022 to lead product innovation and development. With a passion for injecting fun and personality into his projects, he personifies the brand in everything he does.
ROSE YU
VP OF MARKETING, HOBOLITE CHINA | Rose Yu is a digital marketing expert with a strong background in corporate leadership. She earned her degree from the CEIBS Global and has held executive positions at Danone Group, a highly successful Fortune 500 company. Rose has an impressive decade-long track record of entrepreneurial experience and also completed six world's major marathons.
ALLEN ZHANG
VP CIO, HOBOLITE CHINA | Allen Zhang, a successful engineer, earned his degree from the prestigious China Europe International Business School. He has held various high-level positions such as CIO and CTO in prominent companies including Greenland Group, Ping An Group, and Lenovo Research Institute.
GEORGE CHEN
VP OF OPERATIONS, HOBOLITE CHINA | George Chen holds an MBA from Tongji University and has extensive experience as an operations management expert. He has served as the operations director at multiple European and American publicly listed companies.